 |
Corporate Profile
Background and History
BUSINESSwebsite.com Limited (previously White Horse Information Technology Limited) was incorporated in 1993 for the purpose of developing computer software applications and to explore opportunities created by the emerging internet technology. The Company started trading in June 1997 having developed a comprehensive internet website application specifically targeted at providing property professionals with an interactive presence on the World Wide Web. This application has proven popular with over 500 agents now using this product.
Subsequent to this, the Company has developed a wide range of interactive e-commerce applications suitable for most sectors of business and commerce, and has broadened its client base spread into many new markets.
Each site is hosted on the Company’s web servers and all support is carried out in house. The product name for this application is ‘PROPERTYwebsite’.
Business Strategy
The Company’s strategy is primarily focused on carving out a significant market share of small and medium sized companies using our PROPERTYwebsite and BUSINESSwebsite products and services to provide them with an interactive presence on the World Wide Web.
This philosophy has been successfully achieved to date by delivering a low cost solution for its customers. BUSINESSwebsite e-commerce products have been developed so that they are easily tailored for an individual customer. The process of developing a website is productionised with each discipline being undertaken by appropriately skilled staff. This enables the number of man-hours taken to develop an attractive and functional e-commerce interactive website is minimized. Comprehensive training is provided with any necessary software and hardware installed at the client’s premises.
All customers’ websites are hosted on the BUSINESSwebsite servers with comprehensive support and help desk providing a turnkey, trouble-free solution for the Company’s clients.
By establishing a strong presence in each market sector, the Company’s philosophy is to use the benefits of networking which the internet provides to strengthen the commercial success of electronic commerce for its customers. An example of this is where data on property details is exchanged with property portals and repositories, to broaden the exposure for estate agents and the properties the agents are seeking to sell. Another example is where take-away restaurants in a given town can be networked through promoting the TAKEAwebsite brand so that internet users wishing to order take-away food do not have to remember often complicated names of foreign restaurants.
There are currently only two means of finding a website on the internet. You either know the domain name address or you use a link displayed on another website, email or internet search engine. As more and more companies have a website presence on the internet, sifting through huge numbers of search engine results can be arduous. By creating a strong BUSINESSwebsite brand and developing a strong market share for different sectors of business and commerce, the BUSINESSwebsite repository of clients becomes the natural place to search for products and services. The BUSINESSwebsite repositories are being developed with comprehensive search functionality aiding internet users to find what they need.
The success of the internet for BUSINESSwebsite clients is proving significant. On average, estate agent clients receive over two thousand unique visits per month. Take-away restaurant clients have found orders over the internet fully justify their investment.
BUSINESSwebsite servers currently serve over 4.5million website pages representing over 1.5 million unique visits to client websites per month, providing potential for considerable additional revenue streams from advertising and providing business to business links.
Directors
Peter Lay, (born 1957) Chief Executive. Peter Lay's professional business career started in 1979 as a partner in a family property investment partnership. This family partnership has since evolved into a group of companies. Peter's primary function has been creating corporate opportunities, and he was responsible for acquiring and master planning many property transactions including the successful purchase of the 142 acre former British Rail Engineering works in Swindon. Peter has a successful track record of building a business from scratch, assuming the primary executive and management responsibilities until the business is established. Peter is a member of the Institute of Directors and an Ambassador for the Highlands and Islands of Scotland.
Neil Wilson, Bbus(IP) (Born 1971) Executive Technical Director. Neil Wilson completed his Bachelor of Business degree in Australia in 1992 and immediately began his professional career as an Analyst Programmer, progressing to project management and ultimately to the formation of White Horse Information Technology of which he became both shareholder and Technical Director. Neil's primary responsibilities have been the research and development of products and setting up and administrating the IT infrastructure for the company. Neil has a track record of delivering successful and highly functional software and internet web site applications and of researching and implementing the necessary hardware and software solutions to meet diverse project requirements. Neil has been instrumental in the development of Businesswebsite.com Limited and has 11 years experience as an IT professional, 8 years dedicated to Internet Technologies.
Richard Lay, BScHons CEng FICE FCIT, (Born 1954) Executive Director and Company Secretary. Richard Lay's professional career also started in 1979 as a partner in the family property investment partnership with Peter Lay and his two other brothers. Richard's primary responsibilities in the development of the group have been the financial planning, overseeing the administration and accounts functions of the group, and strategic planning. Richard has a track record of successfully building a company from inception, and assuming many executive and managerial responsibilities until such time as management is recruited. Richard has 20 years' experience as a company secretary and is a Fellow of both the Institution of Civil Engineers and the Chartered Institute of Transport, and an Ambassador for the Highlands and Islands of Scotland.
|
|
